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  • Black Tie Beach 2011

    For the Second Annual Black Tie Beach, hundreds of participants spent a day at Rockaway Beach in black tie attire. More

  • Say Something Nice

    We constructed a custom wooden lectern with a megaphone holster and an attached sign that read, “Say Something Nice.” The lectern was placed in public spaces around New York and then left alone. More

  • The Mp3 Experiment Eight

    Over 3,500 people downloaded an MP3 file and pressed play simultaneously and participated in a series of synchronized activities involving flashlights, camera flashes, glow sticks, and masks. More

  • The Mute Button

    23 actors and 2 dogs infiltrated a public space and went on “mute” at coordinated intervals. More

  • Gotta Share The Musical

    A musical breaks out at the GEL Conference in New York after the speaker is suddenly interrupted by a man who refuses to turn off his cell phone. More

  • King Philip IV

    We staged an unauthorized autograph signing in the Metropolitan Museum of Art with an actor who bears a striking resemblance to King Philip IV of Spain. More

  • Worst Ice Skater Ever?

    For our latest mission an ice skater stranded alone on the rink transformed from a novice into an expert in New York’s Bryant Park. More

  • The Mp3 Experiment Seven

    Over 3,000 participants downloaded an MP3 file and pressed play simultaneously in retail stores in Midtown Manhattan. More

  • Black Tie Beach

    We had several hundred agents spend a day at Coney Island / Brighton Beach wearing black tie attire. More

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