I Love Lunch! The Musical


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Song by Anthony King and Scott Brown (Gutenberg! The Musical!)

For our latest mission, seven undercover agents staged a spontaneous musical during lunch at the Trump Tower atrium. The mission was filmed for a segment on The Today Show and includes a cameo from Ann Curry. Enjoy the video first and then go behind the scenes with our report below.

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Grocery Store Musical


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Song by Anthony King and Scott Brown (Gutenberg! The Musical!)

For our latest mission, six undercover actors burst into song in a grocery store in Queens. Three minutes and lots of silly choreography later, they returned to their roles as shoppers and stock boys. The mission was filmed with hidden robotic, lipstick, and wearable cameras. Enjoy the video first and then go behind the scenes with our report below.

We had a couple of really excellent hidden camera reaction interviews that got cut from the final video. I put them together in an outtake video:

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Today Show Appearance

I was on The Today Show to promote our new book Causing a Scene.

Today Show Segment Aired Today

The Today Show aired a segment on Improv Everywhere today(Wednesday, November 4) during the 8:00 AM hour. It was a behind-the-scenes look at a brand new IE mission.

This new mission will appear on our site and YouTube channel later this week as soon as we finish putting the documentation together.

The mission is our third musical, in the style of the recent Grocery Store Musical and the classic Food Court Musical.

If you’ve arrived at this page because you saw the segment, welcome! Check out our other musicals linked above as well as our 8 years of ridiculous missions, archived to the right. And if you like what you see, consider buying our book!

Spain and Munich

We have some upcoming events in Spain and Munich. Tell your Spanish and German friends!

Spain

We’re staging the first Spanish language Mp3 Experiments in Barcelona, Madrid, Murcia, and Vigo. The experiments will take place simultaneously on Thursday, October 29 at 6:00 PM. Details are on this Facebook group. There are also Facebook events for the individual cities: Barcelona, Madrid, Murcia, and Vigo.

On Saturday, October 31, I will be giving a presentation at Artfutura at 8:00 PM at Edificio IMAGINA (Avenida Diagonal 127.) More details here.

Munich

I’ll be speaking at the PATHOS Transport Theater on Monday, November 2. Details are here. The talk and debate that will follow is with the Urbanauts’ project, and is part of the SPIELART Theater Festival.

On Tuesday, November 3 there will be a mission in Munich that is a collaboration with Improv Everywhere and the series of public SMS “swarms” taking place there. Details on how to sign up to participate are here.

Invisible Dogs


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edited by Matt Adams / “The Dogs Were Let Out by Whom?” song by Tyler Walker

For our latest mission, over 2,000 people walked “invisible dogs” down the streets of Brooklyn on a Sunday afternoon. The leashes were on loan from the current owner of 51 Bergen Street, the factory space where the invisible dog toy was invented in the 1970s. Participants of all ages spread out from Red Hook to Brooklyn Heights, very seriously walking their very silly dogs.

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