We specialize in creating big moments of surprise and delight with real people, drawing from our 20 years of experience running Improv Everywhere. We are a full service production company and can produce every aspect of your project from start to finish.
“Florida the Emergency State” Gift Shop
In collaboration with Zubi Advertising and The CLEO Institute, we created a high-impact spot to demonstrate the effects of rising sea levels and chronic flooding in Florida. We redesigned a real gift shop in Miami Beach with custom climate crisis-related gift shop items and a shocking surprise: a flash flood with 5,600 gallons of water.
The CLEO Institute is a non-profit, non-partisan organization exclusively dedicated to climate crisis education and advocacy.
Pixar in Real Life
When Disney+ wanted an original hidden camera show on their new platform, they knew who to call. Pixar In Real Life brings iconic characters and moments from Pixar films into the real world with this collaboration marking Pixar’s first live-action series. Filmed on location in New York City, the 12-episode series surprises and delights real people in public places when they least expect it. Now streaming on Disney+.
The production was flawless, and you worked tirelessly to keep fascinated passers-by engaged and entertained for ten hours. Terrific work.
-Bruce Henderson, Chief Creative Officer at SmileDirectClub
Grand Central Takeover with SmileDirectClub
To celebrate the release of SmileDirectClub’s new Nighttime Clear Aligners, we built a bedroom in the middle of Grand Central Terminal and staged an epic 10-hour event.
Watch how commuters and tourists reacted to our ridiculous marathon of stunts, which featured Dancing With The Star’s Jordan Fisher, the New York City Gay Men’s Chorus, and way too many jumping sheep. The project won an Ex Award, the world’s largest recognition program for experiential marketing.
The Giant Boombox
We partnered with Target and custom built a giant boombox with a working plug and outlet and placed it on Pier 17 at the South Street Seaport. Unsuspecting New Yorkers who plugged it in were surprised by a massive holiday dance party with 100 acrobatic dancers, thousands of Christmas lights placed on historic ships, and 10 hidden snow machines. The project won an Ex Award, the world’s largest recognition program for experiential marketing. Check out our two previous Target holiday collaborations The Light Switch and Epic Christmas Caroling.
Thanks so much to the IE team for a fantastic video. It was our grandest production yet, and I couldn’t be more proud of the work. Thank you, thank you, thank you.
-Travis Robertson, Senior Director, Creative at Target
VMA Video Vanguard Surprise
After our digital promo for the network’s show My Super Sweet 16 did 44 million views on Facebook in 2017, MTV reached out to us about producing an on-air promo for the 2018 Video Music Awards. To celebrate Jennifer Lopez’s Video Vanguard Award win, we took over a bodega in her old neighborhood in The Bronx and had a group of singers and musicians create an epic spontaneous dance party to the tune of her early hit “If You Had My Love.”
I can’t thank you guys enough for everything you did. From the timing of this project to the ability to roll with punches – you guys ran a top-notch production. It was an absolute pleasure working with you!
-Tim Gendimenico, MTV Brand Creative
The Giant Card
After a successful 2017 holiday campaign where the brand saw year-over-year sales increase, Hallmark and FleishmanHillard came back a few months later and asked us to come up with something huge for Mother’s Day. We teamed with Modern Family’s Julie Bowen to surprise mom’s in Los Angeles with a massive reproduction of a Hallmark Signature card with a personalized note inside.
We’ve worked with Improv Everywhere on three projects on behalf of two different clients in just over a year’s time. They are incredible to work with and have blown past our expectations with each project. They think of every.little.detail and create phenomenal, emotional storytelling videos that are inspiring and engaging for consumers
-Mandy Levings, FleishmanHillard
Crown Royal believes that if you live generously, life will treat you royally. So Improv Everywhere saddled up with them and went all the way to the Houston Livestock Show and Rodeo to reward random acts of kindness.
We gave rodeo-goers the royal treatment with a cheering crowd, a celebrity meet-and-greet, and other surprises. By highlighting the everyday generosity of regular individuals, we brought Crown Royal’s mantra to life.
Impossible to watch without smiling
-Dan Harris, ABC News Nightline
The Pirates of Central Park
Working with Disney on a video to promote Disney Parks, Improv Everywhere transformed one of Central Park’s iconic row boats into a pirate ship straight out of the Pirates of the Caribbean attraction.
Our pirate improvisors set sail, interacting with anyone nearby on land or “sea,” while incorporating creative material true to the ride and the spirit of Disney Parks. We were delighted to bring some Disney magic to the real world and encourage everyday people to show their #DisneySide.
Big Ten Run
Fox Sports wanted to create a huge scene to announce that the Big Ten was coming to FS1. They partnered with us to get 100 football players to run through Times Square, surprising and delighting New Yorkers and tourists along the way.
The run happened in real time, starting with a live morning show TV hit and ending at the NASDAQ, where our performers rang the opening bell with Fox Sports executives.