This event has already happened – Photos will be posted on this page.
Here are the full details for The Mp3 Experiment Seven. Please take the time to read all of the instructions on this page. This event is taking place in New York City.
Please note: This is a participatory event. We encourage participants to leave their cameras at home and have fun participating. We request the same from members of the media. Let’s all enjoy the moment and resist the urge to document! Don’t worry, we will have our usual crew taking photos and video for all to see.
Date: Saturday, October 2 Location: Midtown Manhattan (detailed info below) Time: The event will begin at exactly 6:00 PM. The event will be over by 7:00. Wear: Whatever you would normally wear on a Saturday. (We are not doing colored shirts this year. The goal is to blend in with non-participants.) Bring: A bag (purse, backpack, messenger bag, shopping bag, etc.) that has the following items inside:
– a roll of toilet paper
– two sheets of 8.5 x 11 paper with one huge letter on each of them, either typed or drawn. Chose one vowel and one consonant. Keep other side of each piece of paper blank.
– a marker.
– a wrapped gift of something you have in your home but no longer want that you think someone else might like.
The Mp3 Experiment Seven will take place on Saturday, October 2 at 6:00 PM in Manhattan. It will be over by 7:00 PM. Save the date! You can RSVP on Facebook if you like.
We will announce the complete details including location and mp3 download on Friday, Oct 1. (Yes, that’s the day before.)
David Pogue of the New York Times participated in our 2009 experiment and wrote:
It was hilarious. The crowd was young and fun, and the whole thing was orchestrated, planned and written exceptionally well. What a totally, totally cool idea: part mass hypnosis, part party, part comedy club… like a political rally, but with more to do. If there’s a seventh MP3 Experiment next year, find a way to be part of it.
For our latest mission we had several hundred agents spend a day at Coney Island / Brighton Beach wearing black tie attire. We covered a mile-long stretch of beach with a diverse group of people of all ages (from babies to sixty-somethings) laying out, playing games, and swimming in the ocean, all in formal wear. Agents were instructed to find cheap tuxedos and ball gowns at thrift stores for the occasion.
Thanks to the awesome group of people who participated in today’s mission at Coney Island. If you were there, please leave an Agent Report in the comments. I know there are hundreds of funny stories waiting to be told. Also leave links to any photos you might have taken. Photos from our official photographers are posted below, and we hope to have our video up in a couple of weeks on our YouTube channel. (Subscribe to it!) When the video is posted, we’ll post our official mission report here. [UPDATE - video embedded above]
For those of you who were not there– we had several hundred agents spend a day at the beach at Coney Island / Brighton Beach wearing black tie attire. We covered a mile-long stretch of beach with a diverse group of people of all ages (from babies to sixty-somethings) laying out, playing games, and swimming in the ocean, all in formal wear. Agents were instructed to find cheap tuxedos and ball gowns at thrift stores for the occasion.
The mostly Russian crowd of beachgoers appeared to have a blast watching the spectacle unfold, laughing, taking photos, and asking questions. (Brighton Beach has a huge Russian population.) My personal highlight involved a group of ten middle-aged Russian people chanting “Swim! Swim! Swim!” to me, not letting up until I belly flopped in the water in my tux. One of them then waded out in the water to take a photo of me, not for himself, but so he could email it to me.
Thanks again to everyone who participated! The official report and video will come out in a couple of weeks. Join/follow/subscribe our mailing list, Twitter, Facebook page, or YouTube channel to be updated.
Improv Everywhere is a New York City-based prank collective that causes scenes of chaos and joy in public places. Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 100 missions involving tens of thousands of undercover agents.
