The Mp3 Experiment Tour

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Produced by Charlie Todd and edited by Matt Adams / music by Tyler Walker

Over 2,000 people in four cities participated in this year’s Mp3 Experiment. We partnered with Yahoo! to transform The Mp3 Experiment into a full-on North American tour. The trailer video above shows footage from all four cities. Check out the reports for each city for more videos and photos.

The Mp3 Experiment 5 (New York)
The Mp3 Experiment Toronto
The Mp3 Experiment San Francisco
The Mp3 Experiment Chicago

Praise Steve!



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24 Responses to The Mp3 Experiment Tour

  1. Hilco says:

    Again, very cool!

    (but the trailer could tell more of the story, right?)

    Keep it going!

  2. noodles says:

    Yes indeed. This technically is NOT a trailer. I couldn’t email this link to a friend and expect them to know what the heck an mp3 experiment is just from watching this.

    The experiment on its own is a blast though!

  3. Danny BLUE/PORTSIDE!! says:

    not enough new york =( but cool video happy to see it finally up.

  4. Walt Ribeiro says:

    Agreed. The trailer doesn’t tell the story, but it was a cool idea. As a musician, I enjoyed this concept :) Neat

  5. EC says:

    Looks like it went well. I think you could have got more turnout if you picked a more central location. The Toronto waterfront Marathon was also that day, and streetcar service from the east was cut off in a lot of parts. We tried to get there, but ended up being late.

  6. carine says:

    a great concept,i love it, and it’s so colourful..
    i hope it’ll come to Paris soon..

  7. Jeff Lin says:

    Hahaha, I love the battle scenes. I better to go to a college near these cities.

  8. Bren says:

    Wish i could have participated…

  9. adriana montes says:

    that was awesome they should totaly do one here in Wenatchee, Washington i bet there would be lots of people:)

  10. Jen N says:

    i wanted to go so bad but i found out the day before!!!!

  11. phattyjoyce says:

    the guy in green with the red and white stripes is hott LOL. sorry i couldn’t make it the weather was getting worse when i got out of the house. but you can count me in the next one!! i <3 improveverywheree

  12. Mary says:

    2:00 – 2:12 is the best part of this video.
    Especially 2:03 – 2:12.

  13. Cal says:

    Yahoo sponsored? What a disappointment. It seems that everything must be sponsored, now, instead of spontaneous fun. I hope this trend does not continue for IE.

  14. Liza says:


    Except for purple, Yahoo’s color, umbrellas without logos (or maybe them being purple was a coincidence.) There was no sign of the corporate sponsorship at the NYC MP3 5 event.

    The relationship with Yahoo has let IE improve upon their events and I hope it continues without creeping into IE’s. If that means more then one MP3 event a year, I’m all for it.

    Plus there are the private missions that IE may have performed for companies and corporations. Someone has to pay the bills.

    Look up “Where the hell is Matt”

  15. Liza says:


    “…hope it continues without creeping into IE’s image and practices.”

  16. David says:

    Wooha. I just returned from the Berlin mission. It was blast.

  17. Liza says:

    Berlin mission?

  18. Chris says:

    Yeah in Berlin there was the MP3 Experiment 5 too :)

  19. Eksena says:

    i smell a worldwide tour….

  20. Dwight says:

    Wilhelm scream! Nice.

  21. Vanny says:

    Hello IE!
    Those videos are dope man!
    You guys rock the house!
    Big fan from Singapore!
    Cheeros! :D

  22. Deltasniper says:

    Awesome!! Just gotta say, you gotta do this in Seattle this year. Or somewhere else in Washington State

  23. Trebeck says:

    very cool, id like to see some stuff organized for c-bus
    keep up the funny stuff

  24. Amanda says:

    @Cal: Boy, you mustn’t know anything about the purpose of sponsorships. Do you know how expensive it is to travel to FIVE cities across the Americas and then perform large scale scenes? I guess you don’t…