Created and Directed by: Charlie Todd
Executive Producers: Alan Aisenberg, Justin Ayers, Juan Cocuy, Andrew Soltys, and Charlie Todd
Co-Producers: Aleks Arcabascio, Katie Young
Associate Producers: Oung-Jo “OJ” Yuh, John Backstrom, Mattheau O’Brien
Production Assistants: Jamel Francis, Gene Drikman, Dan Normile, Jose Bonilla, Brook Shafer, Chris Kelly, Rochelle Rose, Jonathan Portee, Matt Marsh, Alex Augustyniak, Alex Ocansey, Shilpa Ananth
Production Manager: Isabel Lopez
Locations Manager: Kristen Mink
Director of Photography: Justin Ayers
Camera Operators: Marius Becker, Michael Crommett, Christian Mortensen, Andi Obarski, Max Skaff, Chloe Smolkin, Spencer Thielmann
Assistant Camera: Brian Ansel, Brian Hall, Goran Mrvic, Jeremy Musher, Josh Riley, Zach Rockenstyre
Still Photography: Arin Sang-urai
Production Designer: Anthony Henderson
Art Assistant: Josh Rosati
Storyboard Artist: Ed Traquino
Illustrator: Elke Reva Sudin
Production Sound Mixer: Alan Kudan
A2: Artur Szerejko
Editor: Andy Bond
Assistant Editor: Ryan Connors
Post-Production Sound Mixer: Jordan Moser
Set Fabrication: ReadySet
Lighting: The Lighting Design Group
Holiday Lighting: Mr. Holiday Lighting
Additional Camera: TV Boy
Coloring Facility: Irving Harvey
Music by: Tyler Walker
Big Screen Plaza; Olga Ryrakhovsky, Dave Scala. LTH; Charles Di Stefano, Julie Garces. Birch Family Services; Sherlan Joseph.
For our latest mission, we created a custom-built set that allowed random New Yorkers to instantly deliver a card and light up someone’s holiday. Participants were surprised as Christmas lights lit up the plaza and their message was displayed on a 30-foot wide screen above.
This project is a collaboration with Hallmark, who provided us with an assortment of Hallmark Signature Cards for the project.
Enjoy the video first and then go behind the scenes with our mission report and photos.
Production photos from photographer Arin Sang-urai (photo credit for all photos on this page).