The Mp3 Experiment Thirteen

Created by: Charlie Todd & Tyler Walker
Executive Producers: Charlie Todd, Andrew Soltys, Alan Aisenberg, Juan Cocuy, Justin Ayers
Directed by: Charlie Todd
Produced by: Juan Cocuy, Andrew Soltys, Justin Ayers
Music: Tyler Walker
Director of Photography: Justin Ayers
Camera Operators: Chloe Smolkin, Sarah Harrison, Christian Mortensen, Matt Braunsdorf
Aerial Cinematography: Kraig Adams
Still Photography: Arin Sang-urai, Isabella Gomes
Production Manager: Isabel Lopez
Production Assistants: Chris Jobson, Jason Kasman
Editor: Matt Braunsdorf
“Campaign Staffers”: Dave Eng, Yesica Frias

For our latest mission, thousands of people followed secret, synchronized instructions delivered via headphones on Governors Island in NYC. Participants started on the newly built hills section of the island and came together for a big election-themed celebration in the field below. The event was a surprise to everyone else on the island not participating. This was all part of our thirteenth annual Mp3 Experiment event.

Enjoy the video above first, and then go behind the scenes with our photos below.

After staging Mp3 Experiments on Governors Island in 2008 and 2012, I figured we better keep the every four years tradition up. Every four years we have the Olympics, a presidential election, and the Mp3 Experiment on beautiful Governors Island. This year we were really excited to stage the event on the new “hills” part of the island. These incredible hills that have panoramic views of New York Harbor. It was certainly the most dynamic starting point for an Mp3 Experiment to date.

Participants were instructed to start on either Outlook Hill or Discovery Hill. The above photo was taken from Outlook Hill and you can see Discovery Hill in the background. We updated our iPhone app this year to streamline the process of synchronizing playback. The new app is pretty bare bones, but it does exactly what we need it to do; it downloads the audio file and plays it back in perfect sync with other participants.

The view of Outlook Hill (and Manhattan) from Discovery Hill.

A family waits for the 3 PM start time.

Participants give each other a secret signal by touching their eyebrows. The instructions are delivered by narrator “Steve, the Omnipotent Voice from Above.”

As always, part of the fun of the Mp3 Experiment is watching people who do not know what is going on react to our mob of participants. Imagine being the couple above when suddenly everyone else on top of the hill shouts, “Hello!” While this location was not filled with as many non-participants as some other spots we’ve visited in the past, it was fun to watch those not in on it try to figure out what was going on.

Participants on Discovery Hill waving to participants on Outlook Hill. After a few simple activities on top of the hills, participants were instructed to walk down the ball fields below.

A participant following instructions to high five someone not wearing headphones.

My vote for the coolest headphones of the day.

This year’s event had a political theme. The crowd was separated into two political parties, the Whigs and the Toupees. Participants were instructed to bring a wig to the event.

A family with matching clown wigs.

I know it’s silly to call something an “experiment” 13 years in, but each year we like to try out new things. This year we singled out two random participants and made them the stars of the event. The tallest guy named Mike and the shortest woman named Sara became the two “candidates” running for Governor of Governors Island.

Other participants made campaign signs for Mike and Sara and held them up at the party convention.

Mike and Sara were then given megaphones and Steve instructed them to make 10-second acceptance speeches. Sara promised a holiday on every Monday. Mike gave a fiery speech where he went negative on Sara and promised a “vote for Mike is a vote for America!!”

Steve instructed participants to fold their campaign signs into paper airplanes for a confetti style end-of-convention celebration.

After a campaign-themed game of freeze tag, it was time for political bribes. Participants were instructed to bring a small gift (something from their home that they no longer wanted, but thought someone else might.) They were asked to find someone of the other political party and exchange gifts (or bribes.)

After the bribes it was time to vote, participants were instructed to turn their wigs backwards and raise their hand for the candidate they wanted to win. If the gift you received was better than the gift you gave, you were supposed to vote for the other party.

Steve “counted” the votes and revealed that Sara won! The two candidates could be seen on the top of Outlook Hill as they heard the results.

Sara’s victory was celebrated with a huge beach ball party. Participants were told to bring an uniflated beach ball to the event.

For the final activity, Steve asked the participants to toss their wigs in the air, which was surprisingly colorful and cool looking.

Thanks to everyone who came out! See you at the Mp3 Experiment 14 or one of our tour stops around the world.

Mission Accomplished


To find out about future Improv Everywhere events like this, be sure to sign up for our New York Agents Mailing List.

We regularly tour The Mp3 Experiment around the world to places like Berlin, Germany and Adelaide, Australia and to college campuses in the US like UNC and Texas Tech. If you’re part of an organization (festival, university student activities board, arts group) that is interested in commissioning an Mp3 Experiment, get in touch via our contact form.

Watch the videos of our previous 12 Mp3 Experiment projects.

Here are the official photos from our photographers:
Photos from Arin Sang-urai
Photos from Isabella Gomes

As always, all of the music was created by our composer Tyler Walker. Check out his site to download free songs from the Mp3 Experiments.