Mp3 Experiment Seven – Full Details

This event has already happened – Photos will be posted on this page.

Here are the full details for The Mp3 Experiment Seven. Please take the time to read all of the instructions on this page. This event is taking place in New York City.

Please note: This is a participatory event. We encourage participants to leave their cameras at home and have fun participating. We request the same from members of the media. Let’s all enjoy the moment and resist the urge to document! Don’t worry, we will have our usual crew taking photos and video for all to see.

Date: Saturday, October 2
Location: Midtown Manhattan (detailed info below)
Time: The event will begin at exactly 6:00 PM. The event will be over by 7:00.
Wear: Whatever you would normally wear on a Saturday. (We are not doing colored shirts this year. The goal is to blend in with non-participants.)
Bring: A bag (purse, backpack, messenger bag, shopping bag, etc.) that has the following items inside:
– a roll of toilet paper
– two sheets of 8.5 x 11 paper with one huge letter on each of them, either typed or drawn. Chose one vowel and one consonant. Keep other side of each piece of paper blank.
– a marker.
– a wrapped gift of something you have in your home but no longer want that you think someone else might like.

Full instructions below:

1. Download the Mp3: [event already happened]

2. Load the track onto your mp3 player (iPod, iPhone, etc.)

3. Do not listen to the track.

4. On Saturday, wear normal clothes and bring a bag containing the above-mentioned items.

5. Bring a watch with a second hand (or use your cell phone if it displays seconds.) Before you leave, sync it up to this atomic clock:

New York

If you use an iPhone, your automatically set clock could still be several seconds off. So note the difference and adjust accordingly, or download this app that will show you the correct time.

7. As 6:00 approaches, position yourself inside any retail store within the blue-shaded area on the map below. Behave as though you are a normal customer shopping in the store and prepare to press play without drawing attention to yourself. Spread out so that you are not too close to friends or others wearing headphones. If the store seems excessively crowded, find another one.

View Mp3 Experiment Seven Starting Point in a larger map

8. At exactly 06:00:00 PM, press play.

Frequently Asked Questions

Say what now?

If you’ve never heard of The Mp3 Experiment, check out our coverage of the past six years.

How will we know when to start?

You will have synchronized your watch or cell phone clock to the atomic clock above. Press play at exactly 6:00 PM. If your phone does not allow you to adjust by seconds, you have two choices: 1) Bring a watch. 2) Figure out how off your phone is and adjust accordingly. For example, if your phone is 10 seconds behind the clock above, then you would press play at 5:59:50.

Can I use my iPhone?

Yes, but if you use an iPhone, be sure to put it in airplane mode so you don’t get interrupted by a call. Also, as noted above your automatically set clock could still be several seconds off. So note the difference and adjust accordingly, or download this app that will show you the correct time.

Should I listen to the track beforehand?


Can I listen to the track beforehand?

You really shouldn’t. Sure, there’s nothing we can do to stop you, but to really get the full experience of the event, you shouldn’t listen to it. It will spoil most of the fun. We know it’s hard to resist. Be strong.

What if I get to the event late?

Press play at the start time wherever you may be, and hurry up!

What if I don’t press play at exactly the right time?

If you can tell you are significantly off, feel free to glance at a neighbor’s device and try to sync back up to the correct time. You’ll have more fun if you’re more in sync.

Can I take photos or video?

Please refrain from taking photos during the experiment. We will have plenty of photographers covering the event, and you’ll have more fun if you’re not taking photos. We take care of the documentation; you take care of the fun!

I’m coming with some friends. Should we all start in the same place?

You can, but try to spread out in your store so it looks like you aren’t together. The experiment will work best if there are a few other participants in your area, but not so many that it’s super obvious you’re all together.

Do I have to RSVP?

Nope, but we did create a Facebook Event if you want to RSVP there. Bring as many friends as you like– this event is open to the public.

How old do you have to be?

The Mp3 Experiment is appropriate for people of all ages. If you are under 18, you should have your parent’s permission to participate. Young children should participate with their parents, obviously.

Can I bring my dog?

No. As this year’s experiment takes place in an urban environment and requires you to start in a retail store, we do not recommend you bring your dog.

I have another question that hasn’t been answered!

You can ask it by leaving a comment on this entry.



This entry was posted in News. Bookmark the permalink.

196 Responses to Mp3 Experiment Seven – Full Details

  1. Eric Joseph says:

    Can I join this experiment?

  2. Jomar says:

    If i could just only wish that MP3 Experiment is worldwide.. :D

  3. Maddi G says:

    well, being a college student who brought the bare minimum to her dorm, i really don’t have a gift, but i’m still gonna come if i can!

  4. Jomar says:

    if i could just only wish too.. that New York is one taxi away from the Philippines…
    Oh Flying taxi you should be invented now.. :D

  5. daniela trigo says:

    hi i was going to download the mp3 but i have a macbook and i have no right click when i click on it its just comes up on my screen. how can i downloaded?

    • Charlie Todd says:

      In Safari on a mac you should right click and choose “Download Linked File” or “Download Linked File As…”

      If you don’t have a right click button, use control+click to bring up the menu choices.

      • daniela trigo says:

        thanks =)

        • Aurimas says:

          Despite these instructions some of my friends from are saying they can’t get it to download.

          “i am not getting any options like that when i control+click
          back, reload, dashboard and print page are the options i am getting”

          • Charlie Todd says:

            Are they control (or option) clicking on the link itself or on the page? Control click the link that says “download”.

            It’s just an mp3 file sitting in a directory– shouldn’t be hard to get!

      • Cathy says:

        two fingers pushing on the pad acts as a right-click as well.

    • Maria Stroffolino says:

      option click also works
      I suggest having the sound off on your computer during download – just in case it starts playing.

    • Carl Rohde says:

      you can also use if you have a new macbook pro two fingers on the pad and click and select download file. Should Work.

    • Chad says:

      Buy a PC.

    • Meg Petz says:

      I have a Macbook too. If it’s one of the newer ones and you don’t want to control click, try clicking the pad with two fingers and selecting save file as… that’s how I did it.

  6. Harvo says:

    Have fun everyone =D Can’t wait to see what happens =D

  7. fanny says:

    hope it doesnt rain….

  8. London says:

    Woah, only a single day warning? That’s cold.

  9. Andrew Proto says:

    I’ll be going to Accomplice in the afternoon and an MP3 Experiment in the evening. . . looks like i have a full day of Improvisational theatre!

  10. D says:

    Where’s the after-party?

  11. Disgruntled says:

    No colored shirts and it’s in midtown?
    And I have to bring a present?
    This is bullshit.

    • Oscar says:

      Dude, just find whatever you can. You don’t have to bring a computer or a stereo, just bring a CD or DVD you don’t want anymore, or maybe an old stuffed animal you don’t want anymore.

    • Charlie Todd says:

      I like that one of things you are mad about is that we’re not specifically wearing colored shirts but instead can wear whatever normal clothes we want (including colored shirts.)

    • Disgruntled says:

      So like I expected this was pretty meh. Call me a complainer, but I didn’t enjoy it that much. I felt it was a waste of a location (times square, arguably the center of the world, and the best we could come up with was tp mummies and freezing on the street? Come on)

      Also people are retards and can’t follow simple directions. Thanks for ruining it for everyone.

  12. Peter Cooke says:

    Is Y a vowel or a consonant?

  13. Suzanne says:

    Yikes! No matter what Link I click or the browser I choose – Mozilla & Google chrome – I do not have a ‘Save As’ button that comes up. I can save the link to the download page but not the page itself. Help!

  14. Agent Spark says:

    I’m hosting the MP3 on my MobileMe account in case anyone is having trouble getting it from here:

  15. Oscar says:

    Toilet paper, vowels, and presents, oh my!!! And at different shops covering seven blocks?!?! This is going to be the BEST MP3 EXPERIMENT EVER IN THE HISTORY OF THE WORLD!!!! And the second largest (wasn’t the Invisible Dog one covering like 30 square blocks?)


    For people having trouble with Macs, I have a lot of friends on standby with their PCs. I’m probably going to use their computers if my Mac doesn’t work.

    I’m crossing my fingers the website won’t crash. I can’t download it until I get home from work, which means I’ll be fighting with 1000 other people to get that file into my IPOD. It’s the MP3 Rush Hour! =D

  16. Jae says:

    CAN’T WAIT!!! This will be my second…”a day at the beach” was my first…I’m hooked!!!

  17. Jae says:

    Oh and I prefer wet wipes but I guess I can find some TP ;)

  18. Mariko says:

    …awww…no dogs this year.

  19. Lilia says:

    Omgosh! I am ready to explode! I have waited since May for this!!!! Sooo excited!

  20. Lilia says:

    Also, with the map saying starting point, I wonder if we will be moving from store to store or through the street . . .