Black Tie Beach

(View it larger on YouTube)
Produced by Charlie Todd and Matt Adams / music by Tyler Walker

For our latest mission we had several hundred agents spend a day at Coney Island / Brighton Beach wearing black tie attire. We covered a mile-long stretch of beach with a diverse group of people of all ages (from babies to sixty-somethings) laying out, playing games, and swimming in the ocean, all in formal wear. Agents were instructed to find cheap tuxedos and ball gowns at thrift stores for the occasion.

Shot by: Matt Adams, Jason Eppink, Keith Haskel, Erik Martin, Chloe Smolkin, Charlie Todd
Photography: Brian Fountain, Ari Scott, Katie Sokoler (full flickr sets for each photographer at the bottom of this post.)

pre-mission briefing

About a month before the mission, we sent out a notice to our New York Mailing List informing agents that for our next mission they would need to procure black tie attire that they didn’t mind ruining. We wanted to give folks a few weeks to check out some thrift stores or rummage through their grandparents’ closets.

The crowd of agents

We met at Seaside Park, which was conveniently located just across the street from the boardwalk, close to the border of Coney Island and Brighton Beach. It’s tough to say exactly how many agents participated, (if anyone wants to count heads in the photo above, go for it!) but we were thrilled with the turnout. Everyone managed to find awesome outfits, and most spent only a few bucks. The premise of the mission was to spend a day at the beach with absolutely everything being normal apart from our fancy dress. We also encouraged agents to bring normal beach accessories, to make the day more fun.

Scuba gear!

After we got organized, it was time to head over to the beach. I instructed the agents to spread out and approach the beach from different directions and over a period of time, so that we didn’t look like we were all coming from the same place. Also, Coney Island is infamously crowded, and we didn’t want to make the crowding any worse by showing up to the same spot. We ended up covering a pretty huge area, probably about a mile of beach.

Agents approaching the boardwalk

Agents begin appearing all over the beach

Taking a walk

Agent Diaz and her daughter

New friends

We had a really great range of ages participate. There were several toddlers and even some infants as well as folks in their sixties and just about every age in between.

Brighton Beach has a huge Russian population and a pretty heavy percentage of the folks who encountered us were of Russian descent.

A few minutes into the mission, I went on a walk by myself to survey the scene. Folks on the beach were just starting to notice that something was up, and an older woman in a bikini stopped me.

Woman: What is this?

Me: Excuse me?

Woman: Where are you coming from? We just saw someone else in a tuxedo as well.

Me: Oh, I’m just going on a walk. I just came here with my girlfriend. She’s back that way.

At this point a crowd of people started forming, listening to our conversation and laughing.

Woman: Are you going to swim?

Me: I’m not sure. Is the water cold?

Several others: No! It’s warm!

Woman: The other guy in the tuxedo was swimming!

Me: In his clothes?

Woman: Yes, you have to do it now too!

At this point the whole group started chanting “go! go! go!” and clapping their hands, pressuring me to jump in the water. I hadn’t planned on going in quite so early, but it looked like I had no choice. I handed my glasses to the woman I’d been chatting with, and a man stopped me to give me a Catholic Sign of the Cross before I went running in. Here’s a video of the encounter, captured by Agent Eppink:

It was a really wonderful moment. Everyone on the beach was so happy and supportive. An older Russian man quickly waded out to me with an iPhone 4 in his hands, determined to snap a closeup photo. After he was done he asked for my email address so he could send it to me, which I thought was really sweet. I watched him convert his keyboard from Russian to English to get my address, and then he emailed it to me right then and there. Nice guy!

the iPhone photo

Then a second man approached me in the water to take a photo with his camera. He had such a happy look on his face; I asked him if I could interview him with my waterproof flip camera. You can see the interview at the end of the main video up top. He was awesome.

More agents start swimming

All black tux and a boogie board

Our agents came up with a wonderful variety of activities to do during their day at the beach.

Chicken fights



Flying a kite



Metal detecting


Mud fights

Getting buried in the sand

Belly flops

It was fun to watch all the interactions between our participants and the other folks at the beach. When asked why they were dressed up, agents mostly responded that they were doing it “for fun” or that they “just like dressing up for the beach.” Of course, no one would admit to knowing the other dressed up folks. These responses frustrated some inquisitive locals, but most seemed to get the joke just fine.

Bizarrely, one man proposed marriage to one of the agents!

By the end of the day, agents and locals could be seen playing games together.

Black Tie vs. Skins

The police drove by a few times, doing their normal rounds. One cop reportedly said that he must have “missed the memo.” A police helicopter flew overhead as well. This was probably a routine occurrence, but a few agents reported the chopper lingering and an officer on board smiling and taking photos of them in the water.

Late in the day, a group of agents decided to all run into the water together.

There was no official end to the mission. Folks stayed as long as they liked. Some decided to go the amusement park.

All in all it was a great day at the beach for everyone involved!

Members of the IE video and photo crew pose for a shot post-mission

Mission Accomplished


Agent Fountain’s set (89 photos)
Agent Scott’s set (165 photos)
Agent Sokoler’s set (146 photos)

Read the agent reports from hundreds of participants in the comments here.

If this is your first time here:
-our over 100 other missions can be seen here: Missions
-sign up for our RSS feed and Newsletter
-Subscribe to our YouTube channel, twitter, and Facebook page.
-We have a book for sale!



This entry was posted in Missions. Bookmark the permalink.

83 Responses to Black Tie Beach

  1. Melissa says:

    What a really cool idea! You guys completely achieved making this event fun for everyone and I really enjoyed seeing the clips! You’re missions always make me smile and I hope I can someday participate in one of them with you guys! (:

  2. how fun! fun for everyone involved! we do monthly themed ArtRides where we dress up and ride around town (Ventura, north of LA) and we get these kinds of reactions too, where participants and observers get big smiles.

    Hmmn, maybe this should be a theme–Black Tie ArtRide.

  3. Terrorize says:

    Love this mission! I should plan one of these next summer in Toronto after prom!

  4. Susan says:

    OMG! Now I really wish I had gone. Metal detecting! Fricking hilarious!

  5. Susan and Rich says:

    This is so much fun. What was also cool about the outtake was that the same group of people had just applauded for my friend and me when we had gone for our first swim that day. Right after that, we saw Charlie get into the ocean and get cheered. What a fun time!

  6. Shelly says:

    I loved this one – I love all your stunts but since I live at the beach (in NC) I really loved this one. Would enjoy seeing this happen here in the middle of tourist season. Keep on going!

  7. Guydude says:

    Not first post!

  8. the yellow tooth hawk says:

    best one ever! do we have a confirmed date on the 2011 event

  9. Nicki says:

    That looks like so much fun! :)

  10. Lizzy Ryan says:

    Thanks again for the awesome time!

  11. Leslie says:

    Should have done this one – looks like it was a blast!

  12. Viktor says:

    This really made me happy. I am so glad you exist. I remember when I first discovered you by accident I scoured your website and went though 90% of the missions and it felt like you had done so much. Afterwards, it seemed to me that missions come so slowly, I sort of forgot about you a bit. But seeing this today, it just makes it all worth it. This was just really inspired.

    Thank you.

    • francine says:


      Are you an agent?

    • Shai says:

      I had the exact same reaction when I first learned about IE. Watched just about any related video youtube had to offer, and then… WHERE ARE MORE VIDEOS? Yep, they just can’t come fast enough. I really wish I lived in the area and could participate, and I’m positive that the occurrence of an IE mission will play a major role in planning my next trip to NY.
      ImprovEverywhere – YOU ROCK!

  13. Lori Luza says:

    Kudos to the guy wearing a TOP HAT. LOL!

  14. Tracy says:

    Excellent! Each picture made me laugh harder than the last. Scuba guy with the shovel? LOLOL I especially loved the water wings with formal wear. A fashion must.
    Looks like an absolute blast for you and the non-participants, and a true IE mission in every sense of the word – spreading joy. Just reading it I had a flashback to the joy of participating in last years mp3 experiment.

  15. Rob says:

    Way to act like children. This kind of hipster nonsense is exactly what’s ruining NYC.

    • Charlie Todd says:

      Agreed. I was especially annoyed at all of the baby and toddler participants acting like children. And don’t get me started on all of the hipster families and sixty-somethings.

    • Agent J-Mo says:

      I’m not quite sure what makes this a hipster event. What I can say though is its that kind of closed minded and routine attitude that IE is trying to break through. There was nothing but laughter from people on that beach, and yet, at the end of a great day, you Rob have to find some way to down on it.

      I hope in the future, your receive more hugs from everyone. Next IE Mission, find Rob (this one) and give him hugs.

      • Ari Scott says:

        Rob is right! I am tired of all the children on the beach who always dress up in tiny tuxedos and ball gowns.

        • Jason Eppink says:

          Hear hear! I, for one, am sick and tired of people having fun on the beach. They’re ruining the beach for everyone else!

          • Michiyo says:

            It’s just too bad that people think that they own the beach. -shakes head- Fun isn’t a thing to do at the beach, when will people learn?

          • Mike Fiedler says:

            I mean seriously, people. The beach is no place for fun and games.
            Anyone enjoying themselves at the beach is simply exploiting a natural resource for their own pleasure!
            What about all the people that are unhappy, simply looking for a place to be alone? You’ve effectively chased them off the beach, what with your fancy ballroom gowns and cummerbunds. And bikinis.
            I’m with Rob, stop acting like children. This has gone too far. I mean, what else will IE desecrate next? Public bathrooms??!

    • Meg says:

      I’m a 40 year who accompanied a group of autistic junior high kids to this event. I felt like we fit right in with the group and I don’t think we could be any less hipsterish. We all had an absolute blast by the way. Such “nonsense” might be ruining NYC for you but it’s making it a whole lot better for these kids.

    • Michiyo says:

      Then I want these hipsters in my town. Please. It might make if more -gasp- fun.

    • Julia says:

      Rob, are you still bitter because you got lost at the Yankee game? C’mon man that was 4 years ago.

  16. Eoin says:

    Fantastic! Reminds me of one of those Jack Vettriano paintings. Whose idea was it?

  17. Jameira says:

    I had soooo much fun…it was my first mission and I made it in the pics above. I can’t wait to do it again!!

  18. Lioness12 says:

    Fantastic mission!
    I was at Coney Island again on the 29th and there was a man walking around in a tuxedo and tophat! He must have been looking for us!


  19. ginny rea says:

    This is really nice… Keep up the great fun work!

  20. Cameron says:

    It truly was a lovely day at the seaside.

    My companion and I arrived about an hour after the event began, and as we alighted at the station, another couple who was boarding the train (and not in formal attire) eyed us nonchalantly and said, “You’re late.”

    Indubitably, but we could say “fashionably late”, could we not?

  21. Venessa says:

    BRAVO!! Love the video and the pic’s!! It was thrilling to hear the man in the video say that we made people happy!!

  22. efrex says:

    Bwahaha! *wiping tears away*

    I’m not sure it’s legal to have that much fun in formal wear…

    I assume that the idiot troll is just that: I’m a third-generation New Yorker, and if this is what the “hipsters” do, bring ’em on!

  23. DJBUB says:

    Great Romp Through New York’s Borscht Beach! Excellent Stills!

  24. Charlie says:

    This looks like it was really fun. I was so bummed that I wasn’t able to participate this time around. I’ll be there next mission though.

  25. josh says:

    did the guy actually scuba dive in his tuxedo? or did he just have the tank on for show. Because i can only imagine the surprise someone would get if they saw a man coming out of the water with a tuxedo on.

  26. DeAnne says:

    Oh my gosh, I just love you guys so much. I only wish you lived close enough to me that I could participate. What fun!

  27. Great mission! The tuxedo/scuba tank combo is the ultimate.

    Didn’t the lifeguards realize he has a license to kill?

  28. Agent Jake Richards says:

    What happened to the video Charlie took of the man with the snorkeling gear in the water?

  29. Eva says:

    Hahaha! I didnt even know you all existed, but man, what FUN that looked like! Now I’ll have to go thru ur archives of missions. :) And hopefully participate some day! Keep up the awesome work and smiles, totally made my day! :D

  30. Trey Klein says:

    Loved it! Keep up the good work!

  31. I still have a bizarre kind of tan line from this mission. Tan face, neck, hands, and ears. The rest of my tuxedo clad body? Not so much.

  32. Dani K says:

    i recently gave a presentation (to my “new media” class at cornell)about why unconventional theater is such an important part of life. i went over the time limit because i couldn’t stop going on about improv everywhere missions.
    that man at the end of the video = the reason i love this group. mission accomplished,great job everyone!

  33. IE Junkie says:

    2 comments: 1. You’ve hit on a great idea for beach wear! Most of the black ties look way better than the skins. 2. The Russian guy at the end of the video, struggling to find the right words to express his joy, got it just right.

  34. Chaneski says:

    Pro Kadima…. FTW!!

  35. Michiyo says:

    I want to organize this in my town now. It looks like so much fun. =D

  36. Herm says:

    Guy at end: “At first I was like WTF. But then, I LOLd.”

  37. Natalie says:

    Hey guys just wanted you to know that we made the AOL welcome screen today! I am kinda bummed I didn’t make it into the video but still had an awesome time.

    The least hipsterish girl you will ever meet =)

  38. psd says:

    So upset i missed this! Got the email but was out of town! Looked like so much fun!

  39. Danielle says:

    I love IE! When you guys decide to station in the Netherlands as well, definitely let me know! :P

  40. auPHE says:

    You guys ought to do a mission like this in an amusement park! I laughed so hard at the rollercoaster picture of the agents in formalwear. xD

  41. Thusitha Perera says:

    I am living in sri lanka, how can I join with you guys ?

  42. Marla says:

    Thanks for bringing a piece of home to me in LA. G-D how I miss Coney Island! You guys are fabulous.

  43. Nina Jones says:

    I could not stop laughing ….great rump bumper …lol

  44. Teresa Vernon says:

    How did you explain all the salt stains and sand to the rental company? :o)

    • Amanda says:

      Haha, when I dropped my dress off at the cleaners, it was covered in sand and salt water.

      When the lady asked what happened, I told her I was near the beach, and just *had* to go for a dip!

  45. joan says:

    the guys on 2:22 are really cute!

  46. I was in NY visiting from Halifax, NS. You made my trip and my birthday! I have some picks from the day:

    Thanks for all the fun!


  47. Rei says:

    Glad to see it spreading.

    ps: Love the running shots!

  48. Vasco says:

    Great idea. You guys, are the best!
    I think this mission was different from any other because, unlike “no pants” or the Gostbusters scene or the Musicals, in this one everyone (agents and “victims”) was having big fun and the people around the agents where involved too, not only as spectators.

    So, I think this mission is even more than just another great idea.
    Keep doing them!

  49. Andrea says:

    My family was on the beach that day and we couldn’t believe our eyes!! It was very intriguing and fun to watch! We enjoyed the entertainment aspect of it! Hope they come back and do it every year!! Thanks for the fun!!

  50. pinkjaguar12 says:

    This is the best kind of scene, where everyone just does their own thing, interacts with everyone, while looking/acting/doing something a bit different. I think that’s why I love Improv Everywhere so much. You can bring together total strangers from all over the world to laugh and have fun. I guess that’s what it’s all about, huh? Having as much fun as possible, whenever possible. I love your philosophy.

    Great job!

  51. it kinda funny, cool idea by the way……wish i can join all of you!!!! =)

  52. Art says:

    What a wonderful event. Instead of people just staying to themselves on the beach, you got the entire beach interacting with each other! What a sense of “community” this can foster!

  53. Oscar says:

    Awesome mission. Very sad I couldn’t make it. =( Too much going on that day.

  54. Dell Collins says:

    Damn! I missed it I RSVP’d but apparently I didnt check my email on time to get the full details! grrrrr

    Nevertheless I loved the joy it brought to the faces of others!!! Im thinking of getting a group of my friends to do cool stuff like this too….we’ll start small for now…lol..Thanks for the INSPIRATION!!

  55. TJ says:

    This was a GOOD one! Love the water wings & pool float toys!!

  56. Leslie says:

    This is the kind of fun I’m talkin ’bout. Loved it! Would love to become an agent one day!

  57. Meg J. says:

    I almost came to this one, but the weekend was bad for us. My teenage boys skimboard and the two of them would have complemented the scene perfectly. What a great day! And the weather looked perfect–warm but not too sunny!

  58. André - Blumenau says:

    i’m Brazilian and i saw all your videos.
    They are very funny and i like everyone, just congratulations for you guys, this is a good ‘project’.

  59. Cami says:

    As always the people’s reactions is the best part!

  60. du says:

    i like this and my phone is 13685255025 i want to learn english i from china thank you

  61. Antylope says:

    Amazing! It’s great that you and the agents keep doing this kind of stuff just for fun.

    Keep the good work!

    from Argentina,
    P.G. Camarasa

  62. Ana says:

    This is brilliant! I wish i could have been there! Everyone looks so happy and beautiful! And so much joy! Well done, guys!

  63. Dan says:

    Somehow, even with his halting English, the old guy at the end captured the spirit of Improve Everywhere as well as I’ve ever heard it said.