Featuring Agents Lovejoy, Todd, Shpuntoff
New Cheerios.
because all good things…can still get better!
In a taste test between two identical substances, will people still have a preference? Can people be talked into believing a product tastes a certain way? Would people actually believe that General Mills was planning to replace Cheerios with New Cheerios (especially after the failed attempts by the Coca-Cola company in the 1980s to market New Coke)?
IE Agents Lovejoy and Todd have an answer for you.
Yes.
Cheerios vs. New Cheerios. The taste test challenge.
Survey Results: True/False
New Cheerios taste better than Cheerios.
75% True / 25% False
I will purchase New Cheerios
75% True / 25% False
The New Cheerios Employee was friendly to me.
100% True / 0% False
I was thanked for my time.
75% True / 25% False
Survey Results: Free Response
How Does New Cheerios Taste?
- ‘Good’
- ‘Tasty’
- ‘Not that different’
- ‘They’re sort of the same as the old ones, but with a better after-taste’
Is New Cheerios a Good Idea?
- ‘Yes’
- ‘No, not really’
- ‘?’
- ‘Yeah, they’re healthier and taste even better’
Sadly, the agents were only able to obtain only four completed surveys (most taste testers opted to not fill out the survey) before the Park Ranger put a stop to the fun.
“What you’re doing here is really bad.”
“I’m going to have to ask you stop.”
- Man remarks, “I grew up with Cheerios, man. I’m sticking with the old school ones. I don’t need new ones!”
- Argument breaks out between Park Ranger and bystander (seen in pink shirt, above) who defends our ‘freedom of speech’ rights to be in the park.
- Not a single taste tester questions the validity of the taste test.
Maybe Improv Everywhere agents should think about getting a permit before their next mission… Nevertheless, mission accomplished.
Epilogue: The Revenge of General Mills