Crew:
Shot by: Denis Cardineau, Daniel Gold, Keith Haskel, Andrew Flynn Soltys
Sound: Sam Stevenson-Yang
Photography: Cecilia Senocak – photo credit for all photos on this page, full set here.
Cast:
Reporter: Cody Lindquist
Crowd Control Guys: Zach Linder & Hal Phillips
For our latest mission, we had 100 people camp out in front of a 99 cent store in Manhattan on Black Friday. Participants arrived early in the morning with tents, chairs, and sleeping bags, making it look like they had camped out overnight. When the store opened, the crowd rushed inside and made purchases, buying 99 cent items with glee. Actress Cody Lindquist posed as a local NBC news reporter and conducted interviews with confused and delighted store employees and passersby.
Watch the video first, and then check out the photos and report below.

About 100 intrepid Improv Everywhere agents woke up at the crack of dawn to participate. After getting organized we headed over to the store at 8:30 AM, setting up a half hour before they opened. Some participants set up tents at the front of the line. We wanted to make it look like we had been there for hours and hours when the employees arrived.
About 100 intrepid Improv Everywhere agents woke up at the crack of dawn to participate. After getting organized we headed over to the store at 8:30 AM, setting up a half hour before they opened. Some participants set up tents at the front of the line. We wanted to make it look like we had been there for hours and hours when the employees arrived.















It’s a great dollar store, and everyone who worked there was super friendly. Go check it out if you are in the East Village and in need of some deals– 1st Avenue between 4th and 5th!

Mission Accomplished.
OTHER RESOURCES:
Photos:
– Agent Cecilia Senocak
Download the album Ridiculously Techno Christmas for free at Tyler Walker‘s site.
Previous holiday-themed missions:
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