We’re taking a break from April Fools this year for a few reasons. The main reason is that the space has gotten so crowded; every brand in the world releases an April Fools video now. It’s near impossible to actually fool anyone online like it once was. Also, it’s my wife’s birthday, and it’s nice to not be glued to a computer all day releasing a video. Anyway, to celebrate the date, here’s a look at our history of April Fools hoax projects over the years.
On the heels of our popular Movies In Real Life series, we released an additional episode on April 1. We made it seem like we had pulled off a very dangerous Spider-Man stunt, but it was actually all special effects and actors acting surprised.
While dangerous, we probably could recruit a couple of thousand people to walk backwards in Times Square, but it was much easier just to have just a few people walk backwards and then reverse the footage. We actually did a bit of reverse walking in our Mp3 Experiment later that year, in a less traffic-filled location. Anyone who watches to the end of the video should get that it’s a joke… but it continues to fool less observant folks. People will often tell me in person that they saw this video and thought it was amazing. I just smile and say thank you. Continue reading →
In the latest installment in our Musicals in Real Life series, a seemingly spontaneous musical breaks out in a New York City beer hall, surprising patrons. One by one actors posing as customers and employees of the bar burst into song to help one man choose the right beer for his date. This project was a collaboration with the NY State Brewers Association and took place at Houston Hall in Manhattan.
Enjoy the video first and then go behind the scenes with our mission report and photos.
On Sunday, January 11th, 2015 tens of thousands of people took off their pants on subways in over 60 cities in over 25 countries around the world. In New York, our 14th Annual No Pants Subway Ride had over 4,000 participants, spread out over seven meeting points and eleven subway lines. Enjoy the video first and then go behind the scenes with our mission report and photos.
The 14th Annual No Pants Subway Ride took place today in New York in chilly 32 degree weather. Over 4,000 riders met at meeting points spread out all over the city and converged on Union Square. The event also happened in in 60 cities in over 25 countries around the world. Thanks so much to all who participated! Leave a comment and let us know how it went for you.
No Pants Subway Ride 2015 Generals:
(top L-R) Jenni Boston, Dave Eng, Matt Shafeek, Mike Fiedler, Zach Linder,
(bottom L-R) Pete Goldstein, Dimon Hunter, Richard Lovejoy, Charlie Todd, Lauren Reeves, Jaime Linn,
Photo by Ari Scott
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Improv Everywhere is a New York City-based prank collective that causes scenes of chaos and joy in public places. Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 100 missions involving tens of thousands of undercover agents.