Archive for the 'Missions' Category

No Pants Subway Ride 2010


(No Pants Subway Ride 2010 in HD on YouTube)
edited by Matt Adams / song by Tyler Walker

On Sunday, January 10th, 2010 over 5,000 people took off their pants on subways in 44 cities around the world. In New York, our 9th Annual No Pants! Subway Ride had over 3,000 participants, spread out over six meeting points and ten subway lines. Enjoy the video first and then go behind the scenes with our mission report and photos.

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Guerrilla Handbell Strikeforce


(View it in 1080p HD on YouTube)
edited by Matt Adams / idea by Jason Eppink

For our latest mission, a 13-member handbell choir provided some unexpected accompaniment for a Salvation Army bell ringer on Lexington Avenue in Manhattan. Enjoy the video first and then go behind the scenes with our report below.

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Where’s Rob?


(View it larger on YouTube)
edited by Matt Adams / song by Tyler Walker

For our latest mission, Agent Lathan pretended to get lost during a Knicks game. Throughout the second half he kept appearing further and further away from his assigned seat with a confused look on his face. Of course Knicks fans went crazy trying to help him find his way back. Enjoy the video first and then go behind the scenes with our report below.

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I Love Lunch! The Musical


(View it larger on YouTube)
Song by Anthony King and Scott Brown (Gutenberg! The Musical!)

For our latest mission, seven undercover agents staged a spontaneous musical during lunch at the Trump Tower atrium. The mission was filmed for a segment on The Today Show and includes a cameo from Ann Curry. Enjoy the video first and then go behind the scenes with our report below.

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Grocery Store Musical


(View it larger on YouTube)
Song by Anthony King and Scott Brown (Gutenberg! The Musical!)

For our latest mission, six undercover actors burst into song in a grocery store in Queens. Three minutes and lots of silly choreography later, they returned to their roles as shoppers and stock boys. The mission was filmed with hidden robotic, lipstick, and wearable cameras. Enjoy the video first and then go behind the scenes with our report below.

We had a couple of really excellent hidden camera reaction interviews that got cut from the final video. I put them together in an outtake video:

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