The Camera Flash Experiment


See it larger on flickr

For our latest mission, 700 agents lined the length of the Brooklyn Bridge a week before its 125th birthday. In the rain and cold we created a wave of camera flashes across the bridge from Brooklyn to Manhattan. Enjoy the video below and then read on for the report and tons of photos.


(Available on YouTube)
edited by Jamey Shafer / song by Tyler Walker

Digital Video: Agents Adams, Cacy, Caruth, Joseff, Martin, Savage, Schackman, Shafer, Slocum, Winckler
Digital Photography: Agents Fountain, Nicholson, Scott, Sokoler, Brypace, Clgregor, Eppink, Fawnandfauna, Mirka
Waveleaders: Agents Fountain, Spear, Todd
Mission inspired by: Agents Gee, Taliaferrow

We get lots of mission ideas emailed in to the site. Sometimes they’re great, and we end up making them happen. Sometimes they inspire us to think of a new idea along the same lines. In this case, we had two ideas sent to us in one week that seemed to work perfectly together. Agent Taliaferrow suggested that we do “the wave” across the Brooklyn Bridge, and Agent Gee suggested that we create a wave of camera flashes on a Manhattan street. We put the two together and The Camera Flash Experiment was born.

For the mission, we would have agents line the length of the Brooklyn Bridge and then film and photograph the mission from the Manhattan Bridge, about 500 yards to the north. We weren’t sure how the flashes would look from that distance, so a small crew conducted a test run about a month before the mission. Agents Shafer, Adams, and I set up on the Manhattan Bridge pedestrian walkway and shot video of Agents Fountain, Walker, Gallagher, and Sokoler creating camera flashes on the Brooklyn Bridge walkway.

We were impressed with how four flashes looked, and were excited to find out how it would look with hundreds more. Still, capturing the flashes on video was going to be a challenge. They looked much more impressive to the naked eye than they did on the camera’s view screen. Capturing the mission via photography was going to be even more challenging, as our photographers would have to use long exposures to show the wave of light.

The biggest challenge of all in this mission was the weather. As Friday neared, the forecast looked worse and worse. We had over 700 RSVPs for the mission, and a few agents had made travel plans. Agent Nicholson, our longtime photographer, had already bought a plane ticket to fly back from a trip to Los Angeles to shoot the mission. We decided to move forward rain or shine and hope for the best. The mission would still work in the rain and promised to be a crazy adventure either way.


The crowd gathers


Mission briefing

Despite the awful rain and the unseasonably cold weather, 700 participants showed up at our meeting point ready to go. I explained the mission idea and our plan of attack and instructed everyone to set their cameras to “force flash,” (so they would have the most control over timing.) We figured each camera would have a different lag on its shutter button, so we took some practice shots with everyone trying to take a photo at exactly the same time, first holding the shutter down halfway to pre-focus.


1… 2… 3!

The plan was simple (and as it turned out to be, too simple!) We would walk over to the bridge in a single file line with me in the lead. We would line up on the bridge from the tower on the Brooklyn side to the tower on the Manhattan side, single file facing the Manhattan Bridge. I would start the wave by taking a photo and yelling, “1!” Whoever was next to me would then yell “2!” and take his shot, and so on down the line until it got to Manhattan. Just like a wave at a football game, participants would wait for the person next to them to cue them to go. We’d send the wave back and forth a couple of times and then finish with a finale of everyone flashing.


The crowd heads toward the bridge enterance


Agent Nicholson’s pre-mission shot from Brooklyn Bridge Park

When planning this mission, it was difficult to know how many people we would need to span the length between the two towers. It’s also tough to know how many people are going to show up to our missions these days. In many ways, we were lucky the weather was so bad, because had it been beautiful out we could have had 2,000 people show up to participate. Believe me, managing 700 people on a bridge is more than enough to handle. After the front of the line made it to the Brooklyn side, I walked back along the line to see if everyone was in place. Once I got to the other side I realized there were some people who weren’t even on the bridge yet. We had way more people than we needed. With the help of Agent Terracio, I started directing the people at the back of the line to walk forward and create a second line, filling in the gaps.

We were excited to see what kind of reactions we would get from the regular people on the bridge who encountered our giant single file line, but very few people saw us. The weather was just too awful for any sane person to be outside. In retrospect, this was probably a good thing. We didn’t need anyone else on this bridge, and we certainly didn’t need any bikers whizzing by us.

There were at least a couple of non-participants who walked by. Agent Garrison writes:

I just wanted to share with you that 3 people stopped and asked questions in our area. They decided to join us even though they had no idea what was going on, except that someone told them that we were doing a “flash experiment”, so one guy thought that we were going to actually flash people!They just stood there in the line. And then he kept asking “Are you all activists? Huh, tell me, are you activists?”

It took much longer than expected to get everyone in place, but most of the participants managed to have lots of fun despite the conditions. Many came alone and made friends with the people standing next to them. There were even a few “missed connections” posted on our site and on Craigslist the next day. Strangers and friends alike made the best of this ridiculous adventure.

It was fun to see what a diverse crowd showed up. People of all ages, races, and backgrounds came together for this mission. Agent Coffin writes:

You may be interested to know that not only were 700 people out there in the monsoon rain, but one of them was my 71 year old mother who stayed the whole time. :)


Some didn’t even have umbrellas!

Once everyone was in place, it was time to start the wave. I took out my camera, shouted “1!”, and grinned excitedly as I heard my neighbors taking their flashes, “2! 3! 4!” Then a few seconds later, looking down the line, I realized it had stopped. The wave only made it to 15 or so before ending. I’m not sure how it stopped, but I guess it was easy to get distracted. It was pouring, noisy cars were splashing in the rain below, and folks were trying to keep warm. I realized it stopped because it hadn’t traveled too far, but how would I know if it stopped 200 people down the line? We had to figure out a better plan.

I remembered that waves at football games are usually started by a cheerleader running in front of the crowd. It was time to be a cheerleader. Agent Spear, Agent Fountain, and I devised a plan to take turns running the length of the bridge, screaming “go!” at the top of our lungs down the line. At this point we wished we hadn’t given Agent Spear’s bike to the camera guys on the Manhattan Bridge.


Agent Spear and Agent Fountain take off running


I nearly lost my voice from yelling “Go!” about one thousand times


Agent Spear runs and ducks to avoid covering the flashes


Agent Spear ran so fast he wound up in this photo twice

We had two photographers in charge of documenting the mission from afar. Agent Sokoler was stationed on the Manhattan Bridge, and Agent Nicholson was at ground level in Brooklyn Bridge Park. Both were working with multiple cameras and tripods, in attempt to get as much coverage as possible. On one camera, Agent Sokoler took six 30 second exposures, capturing six sections of the wave as it crossed from Brooklyn to Manhattan.

I put together a small animated GIF of the wave crossing the bridge using these photos.


(this animation may not work in all browsers, get Firefox.)

Agent Sokoler got some beautiful longer exposure photos as well.


See it even larger on flickr


See it even larger on flickr


See it even larger on flickr


converted to B&W with blue enhanced. See it even larger on flickr


See it even larger on flickr

Agent Nicholson had a tougher time getting good shots from Brooklyn Bridge Park. Being at ground level made it tough to capture the flashes. Here are a few highlights.

Back on the bridge, things didn’t go exactly as planned for the finale. Everyone was so wet and cold that mob mentality took over after the wave had gone down and back twice. Some stuck around and kept firing for the finale, and others assumed it must be over when they saw a few people beginning to leave. In the end, it didn’t matter. We had done what we wanted to do– create a wave of light back and forth between the boroughs.


Agents looking at their photos as they leave

Some agents convened at a nearby bar for an afterparty. Others got on the train and headed home to dry off. This made for a very wet car of 6-train riders.

We learned a lot at this mission. We learned more about how crowds work together, especially under bad conditions, and how communication does and does not work in single file lines. Next time we try to pull something like this off, we’ll be much more prepared.

Although the weather was miserable to deal with, in many ways the night we picked was destined to be the night for this mission. The next night, which was to be our rain date if we had decided to cancel, it ended up thunder storming at the exact time of the mission. Had we moved it to then, an unexpected storm would have hurt us even more, as people would have been unprepared. We also found out that Manhattan Bridge walkway was closed for construction on Saturday and Sunday nights, meaning we wouldn’t have had access for our photographers and cameramen.

Despite the glitches in the plan, we had a blast pulling this off and it seems most of the participants did as well. We never know exactly how our missions are going to work out, but we do know that they will always be an adventure. This mission was different for us in many ways. Most noticeably was the fact that we did not have much direct interaction with our audience. In fact, we can’t even be sure that anyone even saw the flashes. But we can hope that at least a few folks driving or taking the train across the Manhattan Bridge, living in a downtown apartment, or walking home in the rain looked up at the right time and saw something spectacular.

Mission Accomplished


OTHER RESOURCES:

Agent Sokoler’s Flickr Set
Agent Nicholson’s Flickr Set
Agent Scott’s Flickr Set
Agent Fountain’s Flickr Set
All photos from all participants

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81 Responses to The Camera Flash Experiment

  1. Jesus, Guys! You Should have an entire hall of permanent exposition at the MOMA!

    T.I.C.A! (This is contemporary Art!)

  2. Steve says:

    Cool stuff — I forgot both my camera and umbrella that morning so I missed out this time!

    Too bad all those point & shoot digitals had such a long delay, I think it would have been better if it was a lot faster – eg people just look for the wave of flashes to get closer and shoot when it’s their turn.

    But still cool!

  3. Mark Hurst says:

    Great work, Charlie – as always! The photos of the bridge are beautiful.

  4. Brilliant in concept and execution!!!

  5. Agent skudzz says:

    Long live IE! Hopefully I’ll be back in the city for the next one.

  6. Juliana says:

    I thought this mission was a great idea, the rain sucked, and I’m sorry to hear about the communication problems. I wasn’t there when the mission actually happened, because my shoes were soaking wet and I was freezing so I left, but I really thought the numbers thing was going to work. I mean, how hard can it be? The person next to you says one number and then you say the next number.

    But I guess not everybody would agree with me that that’s simple. For example, before I left, the guys who were standing to my right were saying “this is going to take forever. They haven’t even gone by giving us the numbers yet.” Then I tried to explain that nobody was going to come by giving us a number, that you got your number as the thing was happening and so on, and then five minutes later they were AGAIN saying “I wonder when they’re going to come by and give us our numbers?”

  7. John says:

    Biggest anti-climax ever.

  8. IE Junkie says:

    And you keep saying you’re not a flash mob???

  9. rocknfolk says:

    Awesome!!
    I will like be with them please try to make that in France!!
    And you’re courageous to make it with rain !!
    Congratulations!!

  10. Em says:

    Good job despite the rain and all that. I’m actually surprised no cops stopped the experiment for “possible terrorist activities.” I know they do keep an eye on the bridges.

  11. Chrissy says:

    I think the counting would have worked better if we had done a wave first of “ready” or “we’re starting!” to get people in place. I know my little area was all clumped up while people were waiting, and we were totally disoriented by the time you came by yelling “go!”

    Despite the rain, my fiancee and I “adopted” three other agents and brought them home with us to dry off and drink up to a successful(?) mission. The videos turned out better than we thought they would!

  12. kate says:

    I was there that night and it was a ton of fun — thanks so much for organizing it. I moved from NYC to Philadelphia the next day and it was a great way to end my time as a New Yorker — for now :).

  13. Javier says:

    I guess you guys expected we would only be like 50 or so agents, which would have made the counting easier. In my section of the bridge, I think we were about 4 rows of stacked people, trying to protect each other from the horizontal rain, like a pack of buffaloes in the middlke of the winter. It’s true that there was probably one spectator for every 2000 agents but… 700 people staying for two or three hours in the freezing rain, DOES mean we put up a big show!
    Hey, for whoever didn’t like it, there are a lot of missions you can enjoy. Next time, we’ll ask for your opinion on how we can please you!

  14. Tony Comstock says:

    I got chills and tears in my eyes watching this. Great idea, great execution, great music. Thank you!

  15. TRS FAN says:

    The guy in the beginning with the Totally Rad Show hoodie FTW!

  16. lol says:

    Hey, look… I’m a “Point of Light”!

  17. Vuk says:

    Great idea, poor execution.

    Keep trying.

  18. Nick says:

    I was out all night and day in that rain waiting in the standby line for SNL tickets. I must say, the fact that you pulled this off in those conditions is incredible, I know how cold and miserable it was. I was originally going to bring a video camera with me to the standby line, but decided against it when I read the forecast, and knowing how much I hate shooting in the rain.

    All of the agents and camera people have my respect for taking on this challenge in those conditions.

  19. Daniel H. says:

    I wanted to be part of this mission so badly that I dragged my wife and sister into the pouring rain. We waited on the bridge until past 10:15, and still no flashes. We left thoroughly soaked, and I’m glad my wife didn’t:
    A: Divorce me (which was a very real end result)
    B: Bring her DSLR (which would have been soaked and ruined).

    So I hope you guys plan a mission better next time – I’d very much like to have fun with this.

  20. Jeff says:

    This was a great idea, but It think a few things would have made it better:
    1) use flashlights – this eliminates the lag time between camera flashes and gives more control of the light.
    2) do this in a more public setting – i.e. where people will see and notice it. I think of “look up more” as a perfect example.
    3) use the “conductor” kind of direction like in some of the other missions (again, “look up more”). Using flashlights, you could even change the length of time the lights are turned on and off to create an eye-catching pattern that would definately “cause a scene”.

    I love your missions! Keep ‘em up. Even ones that don’t quite impress are still awesome and create a memory for the participants and viewers alike.